GROW YOUR PROFITS WITH PLANT-BASED DRINKS
Your shoppers are actively looking for plant-based drinks, don’t miss out!
WHY PLANT-BASED DRINKS?
Advice to grow your sales
GROWING IN POPULARITY
Plant-Based dairy alternatives continue to grow in popularity with 1 in 3 Households now buying Plant-Based drinks.
Source: Kantar Worldpanel Data, Total Plant-Based Drinks, Total Market 52 w/e 21 Jan.2024
GOOD FOR YOU AND THE PLANET
Shoppers choose Plant-Based drinks for Health and Sustainability reasons and often purchase along with Dairy milk which brings incremental sales to stores.
Source: IPSOS Trends & Foresight Report: “Making a Plant-Based Future, an idea whose time has come” Jan 2022. Kantar Worldpanel Data, Total Market 52 w/e 03 Sept 2023
ROOM TO GROW
Plant-Based drinks account for 9% of total milk sales in the UK but only 5% in convenience stores.
Source: Kantar Worldpanel Data, Total Market and Total Convenience Spend 52 w/e 21 Jan 2024
MERCHANDISING ADVICE
If you already stock plant-based drinks in your stores, this is the ideal range to have available for your customers.
Our Merchandising Tips to Grow Sales
Layout shelf by brand
Brand is the first touch point shoppers look for in-store so this drives ease of shop for your customers.
Locate products close to cereals and hot beverages
This makes it easy for your customers to pick up products that they use together.
TOP RECOMMENDED SKUs
We recommend stocking and ensuring availability on these best-selling SKUs.
