GET THE INSIDE SCOOP ON YOGHURTS & DESSERTS!
How can you boost your sales even further?
HOW IMPORTANT ARE YOGHURTS FOR YOUR STORE?
Advice to grow your sales
POTS OF PROFITS!
Yoghurts will bring cash to your tills! A convenience store that stocks Yoghurts sells on average £69.27 of Yoghurt each week!
Source: Circana, Convenience excl. Mults L52We 23rd March 2024 Average Weekly value sales per store selling
1/6 OF DAIRY PURCHASES
£1 in every £6 spent on Chilled Dairy in the Convenience excluding Major Multiples Channel is spent on the Yoghurts category!
Source: Circana Convenience excl. Mults L52We 13th April 2024 Chilled Dairy Value Sales
ON-THE-GO IS ON THE GROW
Breakfast, High Protein Flavoured and Drink Yoghurts are in the top 4 Yoghurt sectors for value sales growth in the Convenience excluding Major Multiples Channels. Make sure your stock meets every yoghurt occasion!
Source: Circana Convenience excl. Mults L52We 13th April 2024 Yoghurt Value Sales Growth vs Year Ago
MERCHANDISING ADVICE
We recommend you stock the following Yoghurts and alternatives to the dairy range in your store.
Our Merchandising Tips to Grow Sales
Merchandise by subcategory
Yoghurts & Desserts are complex categories that serve a wide range of needs. Merchandising by sub-category helps your customers navigate the fixture (e.g. Kids yoghurts, Greek yoghurt, High Protein).
Brand block within a subcategory
This is especially key and effective for beacon brands like Activia & Actimel.
TOP RECOMMENDED SKUs
We recommend stocking and ensuring availability on these best-selling SKUs.
