MAKE A SPLASH WITH SOFT DRINKS
How can you boost your sales even further?
HOW BIG COULD WATERS BE FOR YOU?
Advice to grow your sales
THE IMPORTANCE OF HYDRATION
It is recommended that people should drink 6-8 cups of fluid every day. You can drive sales in your store by meeting their needs with soft drinks.
Source: Eatwell Guide 2023
1/5 OF TOTAL PURCHASES
Soft drinks are the primary reason customers visit C-stores, accounting for almost 1/5 of total purchases.
Source: Lumina Intelligence - Convenience & Wholesale Market Report, July 2023
SPENDING TIME AND MONEY
Shoppers who buy bottled water spend more time in your store, and have bigger, more valuable baskets.
Source: Lumina Intelligence - CTP Online. 4w/e data from w/c 16 Nov 2020-w/c 1 Mar 2021
2ND FASTEST GROWING SEGMENT
Water is the second fastest-growing segment within soft drinks this year in convenience.
Source: Circana, Convenience excl. Mults L52We 6th January 2024 Value Sales
WATER IS WORTH +£8,000 PER YEAR
Water is worth over £8k per year in each C-store, with Summer being the biggest time of year for sales!
Source: Circana, Convenience excl. Mults L52We 6th January 2024 Value Sales
STOCK UP TO SELL OUT
Make sure you don't miss out on valuable shoppers by stocking plain still, sparkling and flavoured water in your range so they find what they are looking for.
MERCHANDISING ADVICE
We recommend the following Soft Drinks range, flow and brand blocking in your store for optimum sales throughout the year!
Our Merchandising Tips to Grow Sales
Layout shelf by brand
Brand is the first touch point shoppers look for in-store so this makes it easy for your customers to find their favourite brands.
Locate the healthiest products (waters) in the well
This maximises the availability of the products to your customers.
TOP RECOMMENDED SKUs
We recommend stocking and ensuring availability on these best-selling SKUs.
