Baby Feeding
Stock baby feeding products to offer more choice and value to families at your store!
HOW BIG COULD BABY FEEDING PRODUCTS BE FOR YOU?
THERE'S ONE BORN EVERY MINUTE
Over 600k babies are born every year in England and Wales.
Source: Office for National Statistics: Births in England and Wales 2023
ENSURE AVAILABILITY
55% of convenience baby milk shoppers buy milk weekly.
Source: Lumina Intelligence – Convenience & Wholesale Market Report, July 2023
KEEP CUSTOMERS COMING BACK
It’s important to stock the best selling range, 60% of parents will switch store rather than switch brand – don’t lose valuable shoppers!
Source: FiftyFive5 Bespoke Research UK, February 2023
MERCHANDISING ADVICE
We recommend the following range to provide more choice and value to your consumers.
IMPORTANT NOTICE: Breastfeeding is best. Infant milk is suitable from birth when babies are not breastfed. Follow-on milk is only for babies over 6 months, as part of a mixed diet and should not be used as a breastmilk substitute before 6 months. We advise that the use of formula milk and the decision to start weaning should be made only on the advice of a doctor, dietitian, pharmacist or other professional responsible for maternal and child care based on the baby’s individual needs.
Our Top Tips for Excellent Merchandising
Brand block by range
Ensure that products are easy to find by brand-blocking your range.
Group formula milk stages together
Ensure that formula milk stages are grouped together within this.
TOP RECOMMENDED SKUs
We recommend stocking and ensuring availability on these best-selling SKUs.
